Justin Boot Company Gives Showgirls

Dec. 31, 2009

FORT WORTH, Texas -- Justin Boot Company, the leader in western and equine footwear, announced Thursday the debut of a custom-designed boot specially made for the TCU Showgirls.

Making an initial appearance during the Showgirls' halftime performance at the 2010 Tostitos Fiesta Bowl on Jan. 4, the one-time-only boot is designed with white cowhide leather, laser inlay of the TCU logo and a TCU-purple collar around the top of the boot. There are 23 TCU Showgirls and each member was custom-fit for their pair of boots.

The third-ranked Horned Frogs (12-0) will be making their first BCS appearance when they face No. 6 Boise State (13-0) at University of Phoenix Stadium in Glendale, Ariz. The Showgirls' performance will be seen on the national television broadcast on FOX.

"Through John Justin's efforts, the Justin name has long been affiliated with TCU, its people and its programs," said Randy Watson, president and CEO of Justin Brands, Inc. "Designing custom boots for the TCU Showgirls is one more great opportunity to support the University as they continue an exceptional football season. We look forward to seeing the girls wearing their boots at this year's Fiesta Bowl."

Jane and John Justin had close ties to Texas Christian University and their foundation continues to contribute to TCU facilities including the John S. Justin Athletic Center, the Sam Baugh Indoor Practice Facility and the Jane Justin Fieldhouse at Garvey-Rosenthal Soccer Stadium opening in summer 2010.

"We are most appreciative of the Justin Boot Company for their generous donation," TCU associate athletics director Scott Kull said. "The custom-designed boots have our TCU Showgirls even more excited for their Tostitos Fiesta Bowl performance."

The TCU Showgirls support athletics teams at the Texas Christian University by generating crowd enthusiasm. The Showgirls represent the university at a variety of alumni, civic and charitable events.

For information on where to purchase additional collegiate boots from Justin Brands, visit www.collegeboots.com. To find out more about Justin Boot Company, visit www.justinboots.com.

About Justin Boots
Justin Brands, Inc., a recognized leader in Western footwear, is a Berkshire-Hathaway corporation (NYSE: BRKa) and its divisions include Justin Boot Company, Tony Lama Company, Nocona Boot Company, Chippewa Boot Company and Justin Original Workboots.

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