TCU Horned Frogs


Daniel B. Morrison, Jr.
Daniel B. Morrison, Jr.

Position:
Athletics Director


Danny Morrison can be reached via email at d.morrison2@tcu.edu or in his office at (817) 257-7710.


Dr. Daniel B. Morrison Jr. is in his fourth year as TCU's athletics director.

Morrison, hired on May 19, 2005 by TCU Chancellor Dr. Victor J. Boschini Jr., previously served four years as commissioner of the Southern Conference.

During his first three years at TCU, Morrison has helped usher in the Horned Frogs' Mountain West Conference era. An equestrian national title and 16 conference regular season and tournament championships have been won. In the 2007-08 athletics season, 15 of 20 sports were represented in NCAA postseason play by either teams or individuals. Three coaches received MWC Coach of the Year honors.

Through the efforts of the Athletic Academic Services Office, momentum is evident in the classroom. Three of the last four semesters have seen TCU student-athletes post their highest collective grade-point average since the department began tracking the scores in 1999. Over 50 percent of student-athletes had GPAs over 3.0 in the spring 2008 semester, including 27 percent at 3.5 or higher.

Thanks to the support of the TCU community, Frog Club donations continue to reach record levels with $4.3 million in the 2008 fiscal year. When combined with giving to TCU in both capital and endowment projects, Frog supporters have contributed over $28 million the last two years with that number reaching nearly $35 million over three years.

Interest in TCU athletics continues, resulting in three straight years of all-time highs in departmental revenue. Football season-ticket sales have set records the last two seasons, while the baseball program established single game, series and season marks for attendance in 2008.

Also on the business end, TCU and ISP Sports entered into a partnership that provides the national leader in collegiate sports marketing with primary multi-media rights to TCU Athletics over a seven-year period.

"The financial results are a direct result of the efforts of our countless volunteers and supporters as well as the involvement of our development officers, coaches and staff," Morrison said. "Everyone's contribution is critical to the continued improvement of the program."

Helping lead the way in the endowment area has been Ron Parker and his wife Paula. They made a commitment to fully endow an athletic scholarship for the tight end position on the Frog football team. It's the first fully endowed position scholarship for any sport at TCU.

The momentum from the Parkers' gift extends into continued facility improvements at TCU.

Work is nearing completion on the $13 million Dutch Meyer Athletic Complex and Abe Martin Academic Enhancement Center in the south end zone of Amon G. Carter Stadium. Primary donors include Dick Lowe, Hunter Enis, Four Sevens Oil Company, Tex Moncrief, Duer Wagner III, Luther King, John Roach and the Amon G. Carter Foundation. The project will feature six suites, 250 club seats, meeting and hospitality rooms, and an increased academic area for TCU student-athletes.

Thanks to Ed Schollmaier's lead gift, last year's facility upgrades featured the installation of LED scoreboards in the home venues for basketball, volleyball, swimming and diving, tennis and soccer. There were also new LED scorers' tables and video boards at the Daniel-Meyer Coliseum, as well as LED panels on the Dave E. Bloxum Sr. Scoreboard in Amon G. Carter Stadium.

In spring 2007, a new scoreboard was unveiled at the Lowdon Track and Field Complex and the $7 million Sam Baugh Indoor Practice Facility was officially dedicated. The Jane and John Justin Foundation and the Cox Family made the indoor facility a reality.

Other recent facility improvements include the installation of football film towers as well as soccer lights at Garvey-Rosenthal Stadium. Additionally, new scoreboards were installed for baseball at Lupton Stadium and track and field at the Lowdon Track and Field Complex.

Upgrading facilities remains a focus for the future. Clarence Scharbauer is chairman of the Amon G. Carter Stadium committee examining various alternatives and options for the historical stadium. The Amon Carter Foundation provided a lead gift of $15 million for renovations.

As the seventh commissioner of the Southern Conference, the nation's fifth-oldest Division I collegiate athletic association, Morrison established numerous progressive initiatives including strategic partnerships with corporate and educational entities; a stronger television schedule for Southern Conference schools through partnerships with ESPN, College Sports Television (CSTV) and Comcast/Charter Sports Southeast (CSS); an internship program in conjunction with NFL Europe; and coordination of the conference's strategic planning efforts with the NCAA.

Morrison also presided over the first and second rounds of the 2002 NCAA Men's Basketball Championship hosted by the SoCon in Greenville, S.C.; instituted the SoCon's Distinguished Service Award program; tripled the number of post-graduate scholarships distributed by the league; and increased the number of students recognized with weekly, monthly and annual awards.

Prior to serving as Southern Conference commissioner, Morrison was senior vice president of Wofford College in Spartanburg, S.C., from 1997 to 2001 and director of athletics for Wofford from 1985 to 1997.

A native of Burlington, N.C., Morrison attended Wofford, where he lettered four years in basketball and graduated summa cum laude and Phi Beta Kappa in 1975 with a Bachelor of Arts in mathematics. He obtained a Master of Education degree in administration and supervision from the University of North Carolina at Chapel Hill in 1981, and a doctorate in educational leadership from the University of South Carolina in 2000.

Honors during Morrison's career include being named Wofford's 1992 Young Alumnus of the Year, as well as the University of South Carolina's 2002 Higher Education Department's Alumnus of the Year. He was elected to the Wofford Athletics Hall of Fame in 2002.

Morrison has served on several Collegiate Commissioners Association committees as well as the NCAA Baseball Issues Committee and the NCAA Baseball Academic Enhancement Committee. Locally, he is on the Board of Directors for the Davey O'Brien National Quarterback of the Year Award as well as the Bell Helicopter Armed Forces Bowl.

Morrison and his wife, Peggy, have two children: Trey, a graduate of the University of South Carolina, and Meg, who received her degree from Wofford.