The TCU Athletic Marketing Department is responsible for the marketing and promotion of the entire TCU Athletics Department - which includes 19 varsity athletic programs. The TCU Athletic Marketing Department is responsible for the creation and implementation of strategic marketing plans for all athletic programs - including gameday promotions in the form of contests, giveaways, public address announcements, advertising, printed materials (posters, trading cards, season ticket brochures) as well as the overall gameday experience for each and every fan that comes out to support the Horned Frogs.

The mission for TCU Athletic Marketing Department is to enhance and enrich the overall experience for the faithful of the Purple and White as well as the student-athletes that don the TCU name and colors. The purpose of the TCU Athletic Marketing Department is to maximize attendance at all athletic contests; provide an entertaining and traditional college experience; generate revenue opportunities and ticket sales; enhance exposure through community outreach and special events as well as licensing and merchandise for TCU Athletics.